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Read previewTarget quietly rolled out a new way for advertisers to buy ads as it tries to win bigger budgets from brands. They added that Roundel Media Studio is intended to be a one-stop shop for advertisers buying search ads. Amazon runs its own ad business in-house, and retailers like Walmart, Kroger, and Albertsons have also recently taken parts of their ad businesses in-house. "Roundel Media Studio brings together many of Roundel's solutions and tools, starting with our sponsored product ads, Target Product Ads by Roundel," the landing page says. AdvertisementTinuiti's Marsten said Target needs to roll out other self-service tools to better compete with Amazon and Walmart.
Persons: , Briana Finelli, Elizabeth Marsten, Wavemaker's Finelli, Criteo, it's, Tinuiti's Marsten Organizations: Service, Media, Business, Target, Procter, Gamble, Unilever, Walmart, Kroger, Albertsons, Amazon Locations: Criteo, Wavemaker, Tinuiti
Working in the tech industry as a data analyst, Ruan purchased a £450,000 apartment in London. AdvertisementThis as-told-to essay is based on a transcribed conversation with Ben Ruan, a data analyst living in London. Job-hopping meant I could put a house deposit down by 26Ben Ruan's living room in his central London apartment Ben RuanWhenever I work at a company, I ask myself: Am I learning? AdvertisementThe kitchen in Ruan's London apartment. AdvertisementWhile I'm not rich yet, I believe I'll be where I want to be in five years.
Persons: Ben Ruan, Ruan, , Ben Ruan's, I'm, Banks, Ben Ruan I, Spencer, Ben Ruan I'm, homeownership, I've, HENRY Organizations: Service, Business, Coventry University, Big Tech, JD, Mercedes, Benz, Asda, Aldi, Waitrose Locations: London, Snapchat, Wavemaker, Central London, Ruan's London
While GroupM always had country-level P&Ls, it previously let its individual agencies — EssenceMediaCom, Wavemaker, MSix&Partners, and Mindshare — be responsible for their own budgets. This move is the latest in Juhl's plan to make these different media agencies follow similar business practices across all of the markets in which GroupM operates. Under Juhl, GroupM centralized media delivery within a unit called Nexus and centralized all of GroupM's data and technology within a unit called Choreograph. Juhl said that despite the push to streamline its business, GroupM's individual agency brands will continue to operate as separate entities rather than a homogenous media group. WPP said last month it will reveal more details about its plans to simplify GroupM at its Capital Markets Day in January.
Persons: Christian Juhl, GroupM, Juhl, , Publicis, EssenceMediaCom, Mindshare, Kirk McDonald Organizations: Business, Ls, MSix, Partners, Groupe, Unilever, North America, WPP Locations: GroupM, China
Kirk McDonald, the North America CEO of WPP's media buying division GroupM, is set to leave the company, GroupM confirmed on Monday. Mindshare Global CEO Adam Gerhart will take on additional duties as GroupM North America CEO while the company searches for a permanent replacement, Juhl wrote. "He has also been a valuable partner to me and the global GroupM leadership community more broadly." Under McDonald's leadership, GroupM North America has sought to implement a "responsible investment strategy." He has also been a valuable partner to me and the global GroupM leadership community more broadly.
Persons: Kirk McDonald, GroupM, Christian Juhl, McDonald, Adam Gerhart, Juhl, Kirk, Mark Read, Read, Mark Read's bounceback, we've, Kirk McDonald's, I'm, Adam, He's, Christian Organizations: North America, GroupM Global, Mindshare, North, America, WPP, Adobe, GroupM, AT, Time Inc, CNET, Pacific Islanders, Mindshare's Global, GroupM North, Global, NA Locations: Canada, North America, GroupM, America, American, GroupM North America, New York
"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.
Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, , haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City
How to build a world that looks after everyoneThe conference highlighted the need to embrace equity in all walks of life. Tata Communications’ Genius Wong pledges to build a more inclusive digital economy and work with Georgette Tan (pictured) and the team at United Women Singapore to bridge the digital divide. Adopting Tata Communications' remote broadcast solution helped his organization reduce its normal on-site staff count by over 30% without compromising content delivery. Tata Communications leadership along with SMS Tan Kiat How stand together to build a secure and inclusive digital economy. Find out how Tata Communications is hyperconnecting Formula 1 fans globally to the world-class track-side F1 experience.
The company is justifying its steep ad prices by pitching advertisers its first-party data that shows where people are and where they're going. Advertisers laid out why Uber's ads are so valuable, and how the company has been able to pull in their budgets. Uber's data-driven ad offering however isn't as compelling as what's offered by retail media competitors, like Walmart and Target. Uber has a new strategy to go after video ad budgetsUber also wants to corner a piece of the lucrative video advertising market. The tablet ad format is squarely aimed at video ad budgets.
Parafin, launched in 2020, works with so-called platform partners, or companies that other small businesses sell their products through. All the cofounders knew was that they wanted to build technology that would help small businesses. And they may not get their first contract payment from the government for as long as 120 days," Reed, the startup's CEO, told Insider. Helping small businesses manage their taxesComplYant's founder Shiloh Jackson wants to help people be present in their bookkeeping. HoneyBookWhile countless small businesses have been harmed by the pandemic, self-employment and entrepreneurship have found ways to blossom as Americans started new ventures.
Parafin, launched in 2020, works with so-called platform partners, or companies that other small businesses sell their products through. All the cofounders knew was that they wanted to build technology that would help small businesses. And they may not get their first contract payment from the government for as long as 120 days," Reed, the startup's CEO, told Insider. Helping small businesses manage their taxesComplYant's founder Shiloh Jackson wants to help people be present in their bookkeeping. HoneyBookWhile countless small businesses have been harmed by the pandemic, self-employment and entrepreneurship have found ways to blossom as Americans started new ventures.
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